Fresh means fresh like Best means Best.

Funny how nowadays anyone that serves a marginal dinner roll sneeks the word "fresh" or "from scratch" in their pitch somewhere.  Just so you know where we're coming from, when we say fresh from scratch baked goods we mean they're made that day from dough made that day.  The dough we make never sees a freezer or refrigerator and gets baked and sold or thrown out THAT DAY.  Just like our ice cream is really "From Scratch", not frozen from a mix or like "Best Coffee in Town" really means "Best", not third or second best, just sayin'.